A product concept for Tilaka that combines configurable scoring, explainable decisions, and manual review into a unified fraud operations platform.
Before proposing a new product, it's important to understand how Tilaka positions itself in the market.
Tilaka is a PSrE and a B2B SaaS company specializing in trust and verification products to help businesses prevent fraud. Several well-known companies, such as Privy and VIDA, also operate in this space.
Compared to its competitors, Tilaka appears to differentiate itself by offering an end-to-end trust lifecycle rather than stand-alone verification modules.
With that positioning in mind, any new product should naturally fit within the existing trust lifecycle and have strong integration potential with Tilaka's current product ecosystem.
After some digging and familiarizing myself with fraud and identity products, I chose a fraud detection product as Tilaka's new product line. This is because of two things:
- Tilaka lacks stickiness. Most of its products already serve their purpose, and most clients would only need those (e-meterai, consent, and signing products). Improvements to these product lines wouldn't really move the market that much.
- A fraud detection product has many variables (rules, thresholds, configurations, and integrations), making it deeply embedded in clients' operations and increasing vendor lock-in, especially if we adopt a machine learning approach.
Now let me explain how the system should work:
This information becomes the foundation for the data enrichment module, where additional trust signals are generated before the transaction is evaluated by the scoring engine.
Scroll down to see the UI and a further explanation of the rule-based scoring engine.
Now onto the fun part, it won't be a complete study case without the UI design 😃. I created 4 UI screens for the client's dashboard, let's get right into it.
For the first phase, I chose a rule-based scoring engine to enable faster product rollout while collecting enough historical data for a future machine learning model.
Each row represents a fraud rule generated from the data enrichment module. Fraud analysts can configure every rule without engineering involvement through 2 main parameters:
At the bottom, a lightweight analytics section provides quick insights into rule optimization, impact trends, and recent rule activity to help fraud teams continuously improve detection performance.
The Review Dashboard is designed for fraud analysts to manually review cases that fall within the configurable confidence threshold or investigate specific subjects when needed.
The interface is divided into two main sections:
One challenge of a rule-based engine is that a small configuration change can significantly impact fraud detection performance.
A rule that is too aggressive may increase false positives, while one that is too lenient may allow fraudulent transactions to pass.
To address this, every rule change should go through a simulation before being deployed to production. Instead of guessing the impact, Tilaka replays historical transaction data against the proposed rule and estimates how decision outcomes would change.
The interface is divided into two main sections:
As a trust infrastructure provider, every automated decision and manual action should be fully traceable. The Audit Logs page provides a complete history of the fraud detection lifecycle, making investigations, internal audits, and regulatory compliance significantly easier.
The interface is divided into two main sections:
Activity Timeline : Records every important event, from score generation and rule execution to manual reviews and rule modifications. Maintaining this history allows organizations to understand how a decision was made and who was responsible for each action.
Audit & Integrity: Every record is immutable and can be exported for compliance or forensic investigations. This ensures the integrity of the audit trail while providing organizations with the transparency required during internal reviews or regulatory audits.
Really had a lot of fun creating this, especially on creating the workflow😊 This study cases also gave me a lot of perspective on how PSrE companies work, not only Tilaka need to creates system that modular but also can be seamlessly integrated on client's system. Also, all system designs should prioritize usability, ensuring that even non-technical users can easily use the product.
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